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True Attribution: Incrementality Focused

Gain a deeper understanding of your marketing performance by measuring the true incremental impact of every touchpoint. With advanced cross-channel attribution, track how various campaigns and external factors contribute to conversions without relying on user-level data or complex experimentation.

This AI-powered solution offers a holistic view of your marketing efforts, helping you optimize budget allocation and refine strategies for greater ROI. Make data-driven decisions with confidence, knowing that your analysis reflects the true effectiveness of each marketing channel. Effortless, privacy-compliant, and accurate attribution at your fingertips.

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Establish trust and Credibility.

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Built to Improve Your Marketing Measurement

ROIPulse can deliver reliable and actionable insights while maintaining user privacy and compliance with data protection regulations.

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Integrate

Seamlessly connect your existing data sources to ROIPulse, linking your marketing KPI data and ad spends without the need for technical resources. No SDKs, Pixels, or Tags required.

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Onboard

Once integrated, the platform will automatically log your marketing activities. You can easily set custom marketing goals, whether it's CPAs, ROAS, or any other benchmarks specific to your strategy.

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Measure

Start measuring your campaign performance in minutes. ROIPulse uses advanced causal data science to uncover the incremental value of your campaigns, providing insights into how each element fits into your broader marketing strategy.

All Your Marketing Measurement in One Platform

ROIPulse is the future of marketing measurement, offering a unified platform that delivers insights without relying on user-level data or experimentation.

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Measure Incremental Value Without Experiments

ROIPulse simplifies measuring incremental value by automatically logging operational marketing changes as micro-experiments. Whether it's launching new channels, adjusting bids, testing new creatives, or running promotions, the platform tracks and analyzes these activities without the need for manual experimentation

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Unlock iOS, Web, Android, and Omni-Channel Measurement

While most measurement platforms offer point solutions, ROIPulse goes beyond. Understand the incremental value across iOS, Web, Android, and all your omni-channel platforms in one place. Gain a comprehensive view of how each channel contributes to your overall performance, and make data-driven decisions to optimize your marketing strategy across every touchpoint.

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Understand the Impact of External Events Beyond Your Control

Marketing performance is influenced by more than just your advertising efforts. External events—such as seasonality, promotions, holidays, and trends—can significantly affect outcomes. ROIPulse takes these variables into account during measurements, providing you with a clearer picture of your marketing performance.

Built for All Industries

ROIPulse is designed to meet the needs of any industry, providing versatile, AI-driven marketing analytics that adapts to your unique business requirements

Gaming: Measure Marketing Activities for Maximum Player Acquisition

Understand which channels bring the best players to your game with ROIPulse. Gaming partners rely on ROIPulse to:

  • Measure across iOS by focusing on incremental value, not just clicks
  • Identify channels that cannibalize your paid or organic results
  • Allocate budgets to maximize incremental value
  • Measure the impact of product updates, promotions, SEO, and ASO changes

ROIPulse helps gaming companies optimize their marketing efforts, ensuring you attract high-quality players and achieve the greatest return on investment.

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Fintech: Optimize Marketing Efficiency Amid External Variables

Fintech companies are significantly impacted by external factors like economic conditions, bank holidays, and advertising—making user-level tracking insufficient for measuring true marketing efficiency.

  • Allocate budgets based on true incremental value
  • Identify channels that offer no incremental value
  • Measure the true effectiveness of paid marketing while accounting for seasonality and external variables
  • Track paid advertising across both digital and offline channels, including TV, OOH, podcasts, and sponsorships

With ROIPulse, fintech companies gain a comprehensive understanding of their marketing impact, allowing them to make smarter, data-driven decisions in a rapidly changing environment.

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Travel & Mobility: Maximize Marketing Impact in a Dynamic Environment

The travel and mobility industries are highly influenced by seasonality and external factors such as weather conditions, holidays, and more.

  • Plan marketing spend effectively during peak seasons and off-seasons
  • Allocate ad budgets across channels and platforms based on true incremental value
  • Measure the impact of both digital and offline advertising channels
  • Track and evaluate the incremental effect of influencer marketing campaigns

With ROIPulse, travel and mobility companies can optimize their marketing efforts by accurately assessing the factors that drive performance, ensuring smarter investments and stronger returns throughout the year.

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Lifestyle Products: Smarter Marketing for Dynamic Industries

Whether you're in education, social media, entertainment, health, photography, or meditation, your lifestyle product needs precise marketing measurement. For brands ranging from meditation apps to streaming services, understanding how your marketing efforts impact performance is essential—especially when factoring in brand changes and seasonality.

  • Measure marketing activities on iOS
  • Track cross-medium, omni-channel marketing performance
  • Develop strategies around brand vs. non-brand paid marketing activities
  • Allocate budgets based on true incremental value and Identify channels cannibalizing paid or organic results

With ROIPulse, lifestyle companies can streamline marketing measurement and make data-driven decisions that maximize impact and growth, all while accounting for the unique challenges of their industry.

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E-commerce & Retail: Measure What Drives True Sales Growth

Did your sales spike because of a promotion or due to paid media activities? For eCommerce, D2C, and retail brands, understanding what really drives incremental growth can be challenging. While Marketing Mix Modeling (MMM) offers insights, it's not practical for day-to-day operations.

  • Develop strategies around brand vs. non-brand paid marketing activities
  • Allocate budgets based on true incremental value
  • Measure cross-medium, omni-channel activities
  • Identify channels cannibalizing paid or organic results

With ROIPulse, eCommerce and retail brands can make smarter decisions, optimize marketing efforts, and ensure that every campaign maximizes sales and return on investment.

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Agencies: Drive Efficiency with Data-Driven Incrementality Measurement

As an agency, your role is to advise, strategize, and execute marketing campaigns for your clients—who now demand high efficiency and data-backed decisions. Traditional methods of measuring incrementality through A/B tests or geo-lift studies were time-consuming and costly. Those days are behind us.

  • Measure incrementality without the need for A/B tests or geo-lift studies
  • Allocate budgets based on true incremental value
  • Track marketing activities on iOS
  • Measure cross-medium, omnichannel campaigns

ROIPulse empowers agencies to deliver smarter, faster, and more cost-effective marketing strategies, helping clients maximize their ROI with minimal effort.

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Growth Marketer: Instant Incrementality Measurement for Smarter Decisions

Gain actionable insights in minutes with ROIPulse, the platform designed with the growth marketer in mind. It delivers clear, data-driven results to help you optimize your ad spend by identifying where to increase investment and where to cut spending that shows no incremental value.

Marketing Analyst: A Powerful Tool for Data-Driven Budget Allocation

ROIPulse is the ultimate tool for marketing analysts, enabling precise budget allocation based on true incremental value. It helps you identify the point of diminishing returns, providing the insights you need to know when it's time to diversify your ad spend for optimal results.

Data Analyst: A Transparent Data Science Platform for Accurate Validation

ROIPulse is a data science platform that offers complete transparency into the modeling of each measurement, providing Data Scientists and Data Analysts with the tools to validate internal predictions with precision.