ROIPulse: Redefining the Future of Measurement
ROIPulse offers innovative solutions to measure marketing effectiveness with precision, simplicity, and privacy at the forefront.
Gain actionable insights without intrusive data collection
Integrate effortlessly without the need for complex coding or additional SDKs.
Evaluate both digital and traditional advertising efforts within a unified interface.
Obtain precise measurements while upholding user privacy standards.
Assess both overall and incremental performance to maximize return on investment.
How does ROIPUlSE measure effectiveness?
ROIPulse enables you to measure operational changes without the need to pause campaigns or conduct experiments.
This innovative approach allows you to assess the effectiveness of your campaigns and channels in real-time, ensuring seamless performance measurement while keeping everything active.
Our platform leverages causal data science and anomaly detection to analyze marketing changes.
Aggregated data is compared against your marketing KPIs to evaluate how effectively each campaign meets its objectives.
With ROIPulse, you gain valuable insights into your marketing performance without disrupting your ongoing strategies. By continuously analyzing data, the platform empowers you to optimize campaigns, allocate resources efficiently, and maximize ROI—all without halting your operations.
ROIPulse offers innovative solutions to measure marketing effectiveness with precision, simplicity, and privacy at the forefront.
No engineering work required—ROIPulse is a no-code, no-SDK platform that integrates seamlessly with your existing workflows
Accurately track and measure both online and offline campaigns in one intuitive dashboard, ensuring a complete view of your marketing performance.
Enjoy accurate performance measurement without relying on user-level data, maintaining full compliance with privacy standards.
Analyze both absolute and marginal values to optimize budget allocation and maximize ROI effectively.
Discover the impact of external events beyond your control with insights that help you navigate uncertainties.
Keep your campaigns running without disruption—ROIPulse provides continuous measurement without the need for experimentation.
Empower your marketing efforts with a robust, data-driven platform designed to deliver actionable insights and maximize results.
Enjoy a seamless onboarding experience that’s easy and efficient. With no code or SDK required, you can get started in no time—no engineering work necessary.
Gain a clear understanding of how external factors like seasonality, promotions, and trends impact your campaigns.
Analyze absolute contributions and marginal costs per conversion to optimize ROAS (Return on Ad Spend) across all channels.
Track performance across iOS, Android, Web, TV, CTV, and influencer marketing. Measure effectively without relying on PII or any user-level data.
Our platform was built for a privacy-first world without the need of any user-level data. Matching a single click to an action was never enough, and now with user level data becoming unattainable, the paradigm for measurement has changed.
ROIPulse redefines measurement by running micro-experiments using aggregated data rather than relying on user-level information.
ROIPulse is the next step in modern, privacy-centric marketing measurement.
Find answers to all your questions in our comprehensive FAQ section. We’re here to provide quick solutions and clear guidance!
Attribution refers to the process of linking two specific data points, such as clicks to installs or impressions to installs. It operates on a user-level basis to track and match actions directly.
Incrementality, on the other hand, measures the true effectiveness of advertising efforts. It goes beyond simple correlations and uses a statistical approach to assess the overall impact of marketing activities, focusing on the net lift generated rather than individual user actions.
Media Mix Modeling (MMM), also known as Marketing Mix Modeling, is a statistical approach used to evaluate the impact of different marketing tactics on sales performance. By analyzing historical data, MMM helps businesses forecast outcomes and develop improved marketing strategies to achieve incremental lift and maximize ROI.
Yes!
Yes! Platforms like YouTube, Instagram, Facebook, Twitch, Snapchat, TikTok, and others enable users worldwide to showcase their creativity and talent to a global audience. Measuring incremental sales lift is the most effective way to evaluate performance.
Fame has always been a valuable asset—historically, the more renowned you were, the greater your influence over consumer behavior.
Yes!
This is a common question. Advertisers accustomed to device-level attribution have appreciated the ability to access reports at the most granular level. As a result, digital and mobile-first advertisers have been hesitant to test channels like TV, influencers, or out-of-home media, where attribution data isn't as readily available.
Cross-platform advertisers, however, were familiar with methodologies like Media Mix Modeling (MMM), which enabled cross-channel measurement. However, due to the large data requirements, MMM typically provided a medium-level granularity, focused on broad channels rather than individual details.
Yes!
Platforms like YouTube, Instagram, Facebook, Twitch, Snapchat, TikTok, and others, allow users around the world to share their creativity and talent with everyone. Calculating incremental sales lift is the best way to measure performance.
Fame has always been a commodity - and the more famous you were, the more influence you had over consumers.