PulseIQ

Predict. Recommend. Perform. The decision engine that connects PulseMax, PulseX and PulseRTB — reading signals across mobile, web and CTV, and recommending changes only when the data proves they add net-new value.

Enquire now How it works

Measured Lift

Results across top verticals

Monthly incremental revenue growth attributed to PulseIQ recommendations — placeholder figures to be replaced with live data.

0$K+ / month · Fintech

0$K+ / month · E-commerce

0$K+ / month · Gaming

0$K+ / month · Healthcare

The Problem

Dashboards don't make decisions

Too many dashboards, not enough actionTeams drown in reporting while the campaign waits for a human to notice.
Creative iteration is slow and subjectiveWinners get picked by opinion instead of by signal.
Optimization is reactiveChanges happen after performance drops — not before.

PulseIQ closes the loop

Watches every signalPerformance across all three platforms, unified into one decision layer.
Proves before it actsRecommendations fire only when incremental value is confirmed — never to shift existing results around.
Acts in real timeTargeting, creative, pacing and budget guidance the moment the data supports it.

Core Capabilities

What the engine actually does

🔀

Cross-Device Signal Unification

Mobile, web and CTV signals merge into one decision layer, so the user journey is optimized as a whole — not channel by channel.

📐

Incrementality Detection

Flags overlapping exposure, organic-uplift anomalies and early cannibalization. If a change won't add net-new value, it never ships.

⚙️

Actionable Recommendations

Real-time guidance on targeting, creative, pacing and budget allocation — cutting testing cycles instead of adding reports.

🧬

Predictive Segmentation

Behavioral data across the network identifies high-value users early, so spend concentrates before competitors catch on.

One Brain, Three Platforms

Native to the ROI Pulse stack

PulseMax

Campaign management and acquisition automation — PulseIQ steers channel allocation and KPI caps.

PulseX DSP

Programmatic buying — PulseIQ shapes bids and surfaces the audiences most likely to return revenue.

PulseRTB

Supply and bidding infrastructure — PulseIQ scores paths and prunes waste before the auction.

How It Works

Matching both sides of the marketplace

PulseIQ studies historical performance to pair advertisers and publishers more intelligently — and tells each side exactly what to do next.

For Advertisers

Publisher discoverySurfaces top-performing publishers by geo, vertical and KPI.
Proactive alertsA notification the moment a recommendation is ready — no digging.
One-click launchRecommendations appear in your dashboard, ready to apply to live campaigns.

For Publishers

Campaign matchingSuggests campaigns that fit your inventory's historical performance profile.
Demand alertsNew matching opportunities pushed as they open up.
Yield guidancePlacement-level advice on where value is being left on the table.

FAQ

Questions, answered

What is PulseIQ, and how does it work?

PulseIQ is a decision-intelligence layer that connects insights from PulseMax, PulseX and PulseRTB. It analyzes historical campaign performance, finds patterns across advertisers and publishers, and surfaces recommendations in-platform — automatically, and only when the projected gain is incremental.

Which channels and verticals does it support?

PulseIQ operates across mobile, web and CTV, and supports every major vertical we run — including fintech, e-commerce, gaming, delivery and healthcare. It's built into the ROI Pulse stack, so there's nothing extra to integrate.

How does it detect incrementality and net-new value?

The engine continuously monitors for overlapping exposure, organic-uplift anomalies and early signs of cannibalization across active campaigns. A recommendation only surfaces when the data confirms the change will generate genuinely incremental results — not just move existing conversions between channels.

Is PulseIQ available to both advertisers and publishers?

Yes. Advertisers get publisher discovery and campaign recommendations in their dashboard; publishers get campaign matches and demand alerts for their inventory — both through the same notification flow.